Tony Michaiel
In the business of driving results
through storytelling.
San Diego, CA
About Me
Results-oriented Marketing Leader with 13+ years
Results-oriented Marketing Leader with 13+ years of experience crafting and executing revenue-driving strategies in B2C & B2B brand & product landscapes large and small.
Recognised for adeptly blending data-driven storytelling with innovative MarTech solutions to propel growth and foster lasting consumer engagement. Successfully managed marketing budgets exceeding half a Billion dollars and leading cross-functional teams of up to 12 members in global markets. Demonstrated success with renowned brands such as Disney, Foot Locker, Intel, AT&T, CA.gov, as well as nimble startups in every vertical
With creative roots, has developed an expertise in integrating both creative and performance led strategies across digital and traditional channels to deliver compelling brand narratives, effective customer journeys, and scalable ROI.
In my free time,
I love hiking with my family, riding my dirt bike, and making music:
I'm a seasoned musician with over 20 years of experience in audio production and a licensed songwriter; including Hollywood film credits, live touring, studio time, and session work.
Diverse Business Acumen
Experience in many sides of business, from startups to Fortune 500 companies.
Publisher
Agency
Brand
International Experience
Experience working among many cultures and 'ways of working'
San Francisco
Los Angeles
London
Globally Adept
Experience with everything from local events to 5-year-long global strategies
Local
Regional
Global
End to End Expertise
Experience across disciplines, with a wide array of core skills for any lifecycle stage.
Management
Strategy
Activation
Case Studies
My CV
Find out more about my experience and dive into my resume further!
Keywords: Strategy, leadership, Digital Marketing, eCommerce, sales, management, partnerships, Martech, insights, Radio, project management, social strategy, paid social, Measurement, influencer marketing, YouTube, video strategy, content marketing, programmatic display & video, SEO, PPC, SEM, paid search, TV, Amazon, email marketing, CRM, Native, Business Development, Audience Development, Performance, Growth Marketing, DOOH, OOH, Comms Planning, Broadcast Radio & Television, Print, OTA, CTV, streaming audio, lead generation, User Acquisition, Mobile, Subscriber Acquisition, Paid media, Direct Mail, DEI, negotiation, planning, account management
